Email Marketing


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  • 164 Pages eBook
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  • Difficulty Level: Beginners
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 In this course, we will be focusing on the world of “Email Marketing”. There are many reasons why email marketing is a must-have in your digital marketing strategy and reveal how experts have used email marketing as a core tactic in their digital strategies.

  Through this course, we will learn a lot of things and you can also become a little professional in this field, if you practice what we are going to discuss in this.
  This course has been designed for all those readers, who want to learn the basics of Email Marketing. It will also help the readers to use emails as an effective tool to advertise their products and services on different online platforms. It is also going to
be useful for all those Digital Marketing Professionals, who are required to send bulk mails and to get conversions or revenue for a website or a business


What is Email Marketing?

Promoting a business by sending emails and newsletters is what we call emailma rketing. Today’s marketers need to do more with less. They need to connect with their audience in a highly personalized way, while staying on budget. Marketers who are good at email marketing can connect with their customers in a highly targeted way. They will be successful in delivering ROI and revenue back to the business.

Why Should We Do Email Marketing?

Email is a tool that nearly everyone uses today, and it continues to grow and be more prevalent in the lives of people around the world. There are three times more email accounts than there are Facebook & Twitter accounts combined. Many of the top marketers from some of the most successful companies across the world believe email is the #1 channel for growing your business.

How to Do Email Marketing?

In the subsequent chapters, we will be describing each stage of Email marketing in detail. After completing this tutorial, you will surely be able to start your Email Marketing Campaigns. Get your feet wet by setting up an email campaign. If you have a website, put a sign-up form on it. Collect some Emails through this sign-up form. So at the end, you can send some test emails to them.

What Is a Mailing List?

A mailing list is simply a list of addresses to which the same information is being sent. If you were a magazine publisher, you would have a list of the mailing addresses of all the subscribers to the magazine. In the case of an electronic mailing list, we use a list of email addresses from people interested in hearing about or discussing a given topic

Formula for Growing Email List 

In analyzing the websites and techniques of some awesome email list builders, a certain formula started to emerge. If we could break down the process of building a massive email list to just its most basic parts. Basically, everything begins with content. People will find your site because of your amazing content. They will keep coming back for this amazing content. Your content will be the foundation of what you email to them, which will be the reason they stay subscribed (or not). It all starts with amazing content.

How the Best Sites Gain Signups

Now that you’ve seen that there are many different ways to grow an email list, I’d love to show you how some of the top sites implement these ideas. Here is what my favourite sources for email collection are-

  • Here is the trick for gaining more email signups with this link. Reply to each mention on Twitter, often starting a conversation with folks who have shared your content.
  • Encourage your current email subscribers to share and forward your emails by including social sharing buttons and an “Email to a Friend” button in your marketing emails.

Email Marketing Tips

Let us look into 5 practical and effective email marketing tips that
you can apply today to improve your sales numbers.
 Tip #1: Know and Understand Your Target Audience
 Tip #2: Send Regular, Consistent Emails
 Tip #3: Keep Your Emails Short
 Tip #4: Personalize Each Email
 Tip #5: Make the Most of Your Subject Line

Strengthen Relationships with Email Marketing

1. Send emails at the right time

  You know the time is everything, right? In order to increase the traffic, it depends on what time you send out emails and the best time to send an email. The best time to send your email is…
The best time to send email is morning time because everyone is checking the mail at morning time and when it comes to the success rate of your email blasts, timing is everything. And those who opened were much more likely to engage with emails they received, and click through or purchase.

2. The long and short of subject lines

  If you want to attract your customers and you are doing email marketing for your business, you need to focus on your wonderful “subject lines”. The length is the main factor of a subject line, “keep it short and sweet”.

3. Content: Visuals and Copy

Do you want to make your content more exciting and visualized? If you want to boost your SEO ranking or website traffic, you need to have great content on your websites or blogs. The very easy and best way to connect with your target customers is to make your content easier and understandable.


Studying your employees’ email metrics can help you understand their respective workloads, their communication preferences, and how efficiently they perform their duties. Chances are, you’ll discover at least some areas that can be improved— oftentimes with minimal changes


   If you’ve been ignoring email marketing, it’s time to reevaluate your strategy.
  Email marketing delivers huge returns for marketers willing to learn how to do it right. It doesn’t have to be too complicated.
  First, remember you’re a guest in the inboxes of your subscribers. Your emails are always just one click away from losing their interest forever. Be polite, respectful, and deliver value.



  • The pass score is 80%. There are 20 multiple choice questions in each exam. In order to get certified you need to answer correct on 16 out of 20 questions.
  • Time limit: 30 minutes.
  • The difficulty level of this course is: Beginners level.