Digital Marketing


  • Everything is 100% FREE!
  • 164 Pages eBook
  • FREE Course and Certification
  • Difficulty Level: Beginners


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Whether you are a student, working professional, experienced digital marketer or even business
owner, this digital marketing tutorial will help you to understand basic concepts of digital
If you search on the internet about digital marketing courses for beginners, you will find many
websites and blogs about digital marketing and various digital marketing courses.
Unfortunately, many digital marketing courses available online are outdated and don’t offer
latest information. In this course we will guide you to learn everything from basics to advanced
digital marketing.
Digital marketing is rising in India with fast pace. Many Indian companies are using digital
marketing for competitive advantage. Success of marketing campaign cannot be solely achieved
by digital marketing only. Rather for success of any marketing campaign it should fully harness
the capabilities of various marketing techniques available within both the traditional and modern
marketing. This course shows effective implementation of digital marketing to reap tremendous
potential to increase in sales.


What is Marketing?

Marketing is not about promotion or advertising only. Marketing is a complex topic or a concept
which is used to make a comprehensive plan of action to generate leads, increase sales, increase
brand awareness or acquire more customers

What is Digital Marketing?

Digital marketing is all about promoting a business using digital channels like Internet, website,
blogs, social media platforms, video marketing, mobile marketing, email marketing and the list is
Basically, digital marketing is umbrella term used for the combination of various digital
marketing techniques and strategies like SEO, SMM(Social Media Marketing), Paid Campaigns,
PPC, Conversion rates, Email Marketing, Content marketing, Facebook ads, email marketing,
content marketing etc.

History of Digital Marketing

Digital marketing is not new. It’s been around since the Internet started. Now digital marketing is
becoming popular due to the increase in internet users, mobile phone users and digital content

Digital Marketing Framework

Digital marketing is complex, which includes many topics and sub-topics. To become a digital
marketing expert, it is important to have knowledge about all digital marketing topics and
understand how digital marketing works.

Search Engine Marketing

Search engine marketing is also known as inbound marketing by some people. Search engine
marketing means you use search engine as your primary marketing channel. Search engine
marketing contains SEO and search advertising.

Social Media Marketing

Social media marketing is about using social networking platforms and social media websites for
marketing. Social media marketing is now becoming popular due to increase in internet users
and social networking users. Social media marketing is about promoting business using social
networking platforms like Facebook, Twitter, Instagram, Google+, Quora, LinkedIn and many
such popular social media networking website.

Email Marketing

Email marketing is very old marketing channel and it’s also changing very fast. Email is one of the
most preferred communication channels for marketing after SMS and growth of WhatsApp and
other marketing channels

SMS Marketing

SMS marketing is not part of digital marketing, but SMS marketing can be used along with other
marketing methods as part of a digital marketing strategy.
SMS marketing is used for sending promotional messages or reminders or sharing content with
the audience.

YouTube Advertising

YouTube advertising means showing ads on the YouTube platform. You can create YouTube
video ads using Google Ads and promote your ads on other YouTube videos, show ads to the
specific target audience and use it for driving paid traffic on the website.


Hope this digital marketing eBook has helped you understand about digital marketing and
topics covered under digital marketing. Having a lack of knowledge of the 5 D’s of digital
marketing can, in the worst-case scenario, lead to a failed campaign strategy. That is because
you must fully understand how to access the different devices to make use of the available
online platforms.



  • The pass score is 50%. There are 20 multiple choice questions in each exam. In order to get certified you need to answer correct on 10 out of 20 questions.
  • Time limit: 60 minutes.
  • The difficulty level of this course is: Beginners level.