Content Marketing


  • Everything is 100% FREE!
  • 22 Pages eBook
  • FREE Course and Certification
  • Difficulty Level: Beginners
  • Strength Indicator



  • Get a Professional Certification
  • Showcase Your Skills
  • Improve Your CV/Resume
  • Grow Your Content Marketing Career





This course will help you understand what content marketing is, how to explain
its benefits to your marketing peers, and how to get started. We also included
ideas and advice from content marketing experts to give you the best head start
for 2021 and beyond.
Your customers, leads, and audience members want valuable content from your
business. And that content needs to reach audience members in a way that feels
natural and organic versus being disruptive. Content marketing helps businesses
do this, and it describes the process of attracting, engaging with, and delighting
your target markets.
By honing in on effective content marketing, you can do just that — and as a
result, increase conversions, improve brand awareness, boost revenue, establish
yourself as an industry leader, and more.
Whether you’re just starting to devise a strategy or you’re refreshing your existing
one, it never hurts to re-assess your process and come up with new ways to
create and share the content your audiences want. In this guide, we’ll give you a
birds-eye-view of content marketing, types of content marketing, content
marketing examples, and how to get a strategy going.


What is Content Marketing?

Content marketing is the process of planning, creating, distributing, sharing, and
publishing content to reach your target audience. It can boost factors like brand
awareness, sales, reach, interactions, and loyalty

Why is content marketing important?

Content marketing is the process of planning, creating, distributing, sharing, and
publishing content to reach your target audience. It can boost factors like brand
awareness, sales, reach, interactions, and loyalty.

Types of Content Marketing:

There are many types of content marketing

 1. Social Media Content Marketing
With over 3.6 billion global social media users, it’s easy to understand why so
many businesses invest in social media marketing.

 2. Infographic Content Marketing
Infographics display content, information, and data in an easy-to-understand,
graphic format. With a mix of simple wording, short statements, and clear images,
infographics are a great way to effectively communicate your content.

 3. Blog Content Marketing
Blogs are a powerful type of inbound content and allow for a lot of creativity in
terms of their purpose and topic. With a blog, you can do things like promote
other internal and external content and blog articles via links.

 4. Podcast Content Marketing
A 2020 survey found that 49% of 12-to-32-year-olds in the U.S. had listened to a
podcast within the last month, with an average of six listening hours a week.

Content Marketing Examples

The following examples will give you a better understanding of how you can
incorporate content in your greater marketing strategy

1. Example of Social Media Content Marketing

The Instagram page shares the Lush product line, displays different color and
scent options for the products, and shows the various ways each product can
be used.

2. Example of Infographic Content Marketing

IBM created an infographic when they launched their Cloud marketplace. Their
infographic is on-brand, well-organized, and easy to read. It clearly explains
what they are doing with their Cloud marketplace and how customers can
benefit from it.

3. Example of Blog Content Marketing

Expedia has a blog called “[Out There Starts Here]” that shares travel-related
information including hotel recommendations, great places to visit, and travelrelated activities you can take part in around the globe.

Content Marketing Strategy:

1. Set SMART goals.
2. Determine your KPIs.
3. Choose your content channels.
4. Decide on the type of content.
5. Set a budget.
6. Create and distribute the content.
7. Analyze and measure results.

Engage Your Target Audience With Content Marketing:

With effective content marketing, you can reach your target audience and
increase conversions. There are several ways to market with content to boost
revenue, grow your brand awareness and recognition, and build relationships
with your prospects and customers.


Hope this content marketing eBook has helped you understand about content marketing and
topics covered under content marketing. Having a lack of knowledge of the 5 D’s of content
marketing can, in the worst-case scenario, lead to a failed campaign strategy. That is because
you must fully understand how to access the different devices to make use of the available
online platforms.



  • The pass score is 80%. There are 20 multiple choice questions in each exam. In order to get certified you need to answer correct on 16 out of 20 questions.
  • Time limit: 30 minutes.
  • The difficulty level of this course is: Beginners level.